In 2021, Coca Cola celebrated 30 years on the romanian market, offering multiple experiences for their customers.
One of their ideas was to give away a trip to Finland, alongside multiple gadgets to the buyers of Coca Cola cans, through an online portal dedicated for this campaign.
A dedicated app available for the tablet used at the exhibitional stand for this campaign, where people would be engaged by this app to buy some cans of Coke and enter the give away.
Through the app, the creativity of the participants was put to the game, as they had to predict what gadgets and experiences will be available 30 years from now.
After choosing their desired answer, they would receive all the information available for the give away and a QR code that gets them directly to the submition page for the contest.
One of the features we added to the app was a data base, so Coca Cola would know how many times people used it, and when they used it mostly, in order to measure the impact of this part of the campaign.
